I was asked a question recently at a conference. “Can you coach groups effectively?”
This on the face of it is quite a simple question but I must admit to not being able, at that moment, to provide a simple and straight forward answer. With hindsight the answer should have been yes. When the question was posed however it triggered a chain of thought that was sufficient to make a simple response inadequate.
My thoughts ran something like this.
Can you coach a group so that each individual is able to unlock their potential and overcome those internal defence measures that restrict us from trying something new, believing in ourselves, disconnecting the needs that some times drive us in the wrong direction?
Coaching an individual can be very effective in many different circumstances. When is group coaching most effective and when is it less effective?
If someone has learned the techniques that enable them to coach an individual, are they then able to coach a group effectively using the same techniques?
Coaching facilitates learning. Are the models by which a person learns about themselves the same as the models appropriate to group learning?
Did the original question mean can individuals be coached in a groups setting for individual benefit or was the questioner asking about improving team work, a sense of belonging and alignment to group purpose or unlocking the potential to perform group tasks better, faster with deeper group understanding?
So the answer to the question is bascically yes but it depends.
Coaching is a powerful tool, like any tool works best in the hands of a craftsman applied in the right circumstances with clear goals and regard to the outcome. A great book on group coaching is ‘Group and Team Coaching: The Essential Guide’ by Christine Thornton. One to look out for is currently being written by Ro Gorell which promises to be more practical than theoretical.
I have coached many teams through strategy development, change management and organisation restructure. The benefit is often greater alignment of the individuals to the purpose and acceleration in the pace towards achieving the goal.



